portfolio | elyse holladay | web & graphic designer

Capital Region Brewer's Festival

Working in conjunction with the upstate NY rockstar design/development duo JackAdam, I designed a look and feel for the first ever Capital Region Craft Brewer's Festival. id29 designed the gorgeous logo, and I worked to keep the same handcrafted, woodcut type style throughout the site.

Status: Completed For: Contract Type: Web

Brunswick Community Library

The Brunswick Library's charter was on the verge of being revoked due to lack of space. They embarked on a capital campaign to raise money for a new building. Doug Bartow of id29 and I worked together to give them a new identity. I met with the library board and designed brochures, donation pledge cards, and thank you cards that are being used to raise funds across the community. The campaign has raised over $380,000 to date.

Status: Completed For: Contract, Pro Bono Type: Identity, Branding, Print

Berkshire Marketing Group (Internal)

I began working at Berkshire Marketing Group in July of 2008, and immediately began helping them prepare for an overhaul of their identity and website. The website had not been updated in 8+ years, and the company's look felt dated. I wrote and proposed a plan including logo, collateral, and an entirely new, social-media-heavy website. BMG's other designer and I created the new logo, and I started website comps. We're getting there!

Status: Ongoing For: BMG Type: Identity, Branding, Print, Webdesign, Development

CHSLI

CHSLI, a health system in Long Island, wanted to redesign their system website, to incorporate all their hospitals and affiliates into one system, letting community members know they had many healthcare choices in the area. We provided three first round comps, and combined two of them to create an earthy, relaxing look. The homepage highlights CHSLI as a system, and from there breaks it down into affiliate hospitals, and then conditions, showcasing physicians from various hospitals as experts in their field. As a Catholic hospital, it was important to keep a personal connection and not feel sterile.

Status: Ongoing For: BMG Type: Concept, Webdesign

Good Samaritan Hospital

Good Samaritan Hospital in Long Island asked for an updated look for their website. I sketched and concepted a look that included their original colors and kept a similar structure, for ease of programming. It also had to match comps done for their parent system, Catholic Health Services, without being a direct duplicate.

Status: Ongoing For: BMG Type: Concept, Webdesign

Massachusetts Biotechnology Council

The Massachusetts Biotechnology Council is a not-for-profit organization that provides services and support for the Massachusetts biotechnology industry. I was the lead designer on the team at iMarc responsible for creating a new web presence for MBC. Our goals were to showcase the MassBio news and events, while creating a rich online event calendar and membership directory for MassBio members to utilize. View Site »

Status: Completed For: iMarc Type: Webdesign

North Shore Association of REALTORS®

The North Shore Association of REALTORS® asked iMarc to redesign their look, from logo to website. I worked directly with the client to design the new logo and logotype, create a color palette unique to NSAR, and define logo and typography standards. I also created a collateral and stationery package. The team then moved into designing a website for NSAR's REALTOR® members to obtain news and resources, as well as for local North Shore consumers to find a REALTOR® and learn about buying or selling a home.

Status: Identity: Completed, Web: Ongoing For: iMarc Type: Identity, Print, Webdesign, Typography

Newport Restoration Foundation

The Newport Restoration Foundation is a non-profit institution in Newport, Rhode Island, dedicated to preserving and maintaining properties and objects reflecting Newport's 18th–19th century architectural history. Founded by Doris Duke in 1968, the NRF restores historic houses and runs multiple properties as museums in the Newport area. At iMarc, I worked with the Creative Director and the client to conceptualize and create a new look for their website. I also created the interior page styles, graphics, and calendar.

Status: Completed For: iMarc Type: Webdesign, Development

Buckley's Executive Sedan Service

Buckley's Sedan is a local sedan service in Newburyport, MA, providing airport trips and car rides within the Boston/North Shore area. I created a website for their small business, with a map of locations and prices, and a contact form. I also created a Flash slideshow to highlight the locations that Buckley's customers might be interested in traveling to. View Site »

Status: Completed For: iMarc Type: Webdesign, Flash

Georgetown University Student Association

The Georgetown University Student Association contacted me to redesign their organization's website. The current site was unappealing to students and did not provide an adequate place for news or a way to update students on newly elected officers or events. The new site design has a more youthful, exciting look and a rotating image on the homepage using jQuery. WordPress is being used as a content management and updating system.

Status: Completed For: Contract Type: Webdesign, Development

Reflection's Edge

I began working with Reflection's Edge in 2004. RE is an online literary magazine with monthly issues; I designed the original site and provided technical support for updates and archiving of old issues, resources, and author biographies. Four years later, we launched a brand new, redesigned site, with a WordPress CMS to automatically update issues, archives, and authors.

Status: Ongoing For: Contract Type: Wordpress, Webdesign, Development, Technical Support

Shake Shake Mama's

In my junior year of college, the RPI Graphics Club teamed up to create a logo for a popular eatery in downtown Troy, NY run by two RPI graduates. Shake Shake Mama's serves vegetarian sandwiches, salads, and smoothies, as well as coffee and bakery products. Their old logo was difficult to understand, but they wanted to keep the hand-drawn feel. We went through multiple revisions until settling on this illustration. I chose the typography, and we painted and printed signs for both inside the shop and their outdoor A-frame stand. In 2008, they contacted me to design their website. Unfortunately, Shake Shake is now closed.

Status: Completed For: Coursework/Pro Bono, Contract Type: Identity, Typography, Webdesign, Development

SoBe Adrenaline Rush

While at Squeaky Wheel Media, I created graphics for many SoBe brands, including Adrenaline Rush, their energy drink. Adrenaline Rush had a promotion with the band Revolution Mother and a giveaway featuring a guitar and guitar gear. I created promo graphics and a giveaway entry page, as well as SoBe store graphics and more. View Site »

Status: Completed For: Squeaky Type: Webdesign, Graphics, Promotional

Invus

Squeaky Wheel worked with Invus Financial Group to create a website around their existing logo. Invus works with new and small businesses, offering venture capital for exciting projects. The Creative Director at Squeaky designed a comp, and I fleshed it out, creating interior pages, text styles, graphics, and navigation hover states. View Site »

Status: Completed For: Squeaky Type: Webdesign, Graphics

Information Design: MotoGP

MotoGP is an international motorcycle racing championship that is held every year. Manufacturers such as Honda, Yahama, Ducati, and Suzuki, along with private teams, compete in seventeen races all over the world for the most prestigious title in motorcycle racing. For my senior year Information Design class, we created a 25" x 30" print poster. The goal of this poster was to explain the 2006 season of the MotoGP races. Each race is shown with a number, in the order of events, as well as location, top 5 finishers, lap times, lap record, and number of points gained for that finishing position. A viewer can trace the entire race season and see the points add up; a chart of the final winners, as well as top finishers pie charts are in the bottom right corner.

Status: Completed For: Coursework Type: Print, Information Design, Typography

Corporate Identity: Windham

For my junior year Graphic Design for Corporate Identity class with Sara Tack of Smith and Jones, we were tasked to take a brief and create a logo, logotype, collateral, and ultimately a graphics standards manual. Windham Mountain is a ski resort in upstate New York, that was looking to become more upscale and family friendly. The logo I created was intended to evoke a chalet-style ski resort, with multiple colors to distinguish the separate divisions of the company.

Status: Completed For: Coursework Type: Identity, Print, Information Design, Typography

Goal Specific

Goal Specific is an in-home personal training business. I worked with the owner to determine a look and feel for her identity, and created a simple, illustrative logo and logotype.

Status: Completed For: Contract Type: Identity, Typography, Print, Webdesign, Development

Alchemy Werks

Alchemy Werks is a data protection software start-up company. They came to me to create a logo for their new business, as well as collateral materials such as business cards and stationery. The logo visually represents nodes of data, expanding across a network. It needed to be clear and simple, and professional, yet young and engaging. It will be used not only as a mark on their cards, stationery, and website, but also for their software task bar icon.

Status: Completed For: Contract Type: Identity, Print

Lippincott & Lemongrass

Lippincott & Lemongrass is a custom home construction and interior design firm in Fairhope, AL. I designed a new logo for the business, and created a color palette for the varied uses of the logo. I also packaged files for indoor and outdoor signage.