Goal Specific is a home based personal training business specializing in one-on-one private personal training sessions. As the name suggests, trainer Sarah Schilkey focuses on building relationships with her clients that allow for meeting specific goals and getting the results they want. The logo and branding for GS needs to be professional, goal-oriented and serious without being overwhelming; genuine and not overly-marketed; fresh and modern. "Tough enough for a 30 something looking to get ripped but also "soft" enough for my clients in their 70's and 80's just looking to function better." Average clientele ranges from middle age parents looking to lose weight to older clients looking to improve their health.
Our goals for this group of logos is to pick 1-3 directions we'd like to delve into a little deeper. We'll pick a few and work with them, polish them up, and once we have narrowed it down to one/variations, we'll start on color.
